Britain’s M&S seeks to spice up on-line gross sales with visitor put on manufacturers
By James Davey
LONDON (Reuters) – Britain’s Marks & Spencer stated on Thursday it could launch a wave of visitor clothes manufacturers on its web site this spring, together with Hobbs, White Stuff, Joules and Sloggi, in a bid to speed up development in line.
The UK clothes business has been hammered by COVID-19 lockdowns, forcing retailers to depend on on-line channels.
M&S chief government Steve Rowe stated final yr the group, nonetheless Britain’s largest clothes retailer by way of worth, was altering technique and would promote different manufacturers to broaden its enchantment.
In September, he established a web-based partnership with No person’s Baby and likewise collaborated with Early Studying Heart. In January, M&S purchased the Jaeger model.
He stated the opposite manufacturers coming on-line in March, April and Could could be: Part Eight, Sosandar, Triumph, JACK & JONES, Seasalt Cornwall, YAS and SELECTED HOMME / SELECTED FEMME.
The primary wave of visitor manufacturers could be marketed and bought below the “Manufacturers at M&S” banner.
M&S stated almost 10% of shoppers who bought No person’s Baby ladies’s clothes have been new to M&S ladies’s clothes.
The brand new manufacturers could be available in shops sooner or later, he stated.
When the pandemic hit, M&S was within the midst of its newest plan to enhance its fortunes, together with price cuts and retailer closings. Rowe stated these measures could be accelerated.
(Reporting by James Davey; Enhancing by Edmund Blair)